Jamie Edwards, Founder & CEO

Our purpose is Solving Engagement® to help create a world worth working in. 

We do this by making purpose easy® for leaders and organisations.


The Purpose Principle®

We deliver keynotes and insight sessions on how to create the worlds most powerful competitive advantage

Purpose Maker®

We run workshops to help organisations uncover and articulate their 'Massive Transformative Purpose statement'

Purpose to Transformation™

We run Authentic Leadership Training and Leadership coaching programs using purpose as a catalyst for transformation


'An absolute game changer'

Thibaud Durand, Founding Partner, Boardkeeper

'Changed how I build my company and run our business'

Brennan McEachran, CEO SoapBox

Made me rethink the basic fundamentals of success'

Winston Zahra, CEO, GG Hospitality Group

'Translated into phenomenal growth and countless improvements in our business'

Simon Papineau, CEO, Crowdsource Testing

'Innovative, impactful and actionable'

Riccardo Segat, CEO, Amplio Group

An absolute must for any leader looking to grow their business and motivate their teams'

Amar Chanari, CEO, Social Good Ventures